Social Listening for Microsoft Dynamics CRM 2015

Overview

This training course provides individuals with the skills required to successfully configure Social Listening for Microsoft Dynamics CRM 2015.

Please Note: This is a draft course outline which will be updated after our trainers have attended preparation sessions in December.

Objectives

After completing this course you will be able to:

  • define Microsoft Social Listening
  • understand how to configure Microsoft Social Listening
  • target audiences
  • build effective search topics
  • refine search topics
  • understand how to use Microsoft social Listening to monitor Facebook pages
  • work with posts

Audience

The course is intended for CRM users who want to enhance their Customer Relationship Management social listening potential.

Prerequisites

  • Experience using Microsoft Dynamics CRM 2013 or 2011.

Syllabus

Module 1: Microsoft Social Listening Overview

  • Lab: Getting Started with MSL

Module 2: MSL Architecture and Configuration

  • Lab: Configuring MSL

Module 3: Group Scenario

  • Exploration of Targeting Audiences

Module 4: Building Good Search Topics

  • Lab: Building Good Search Topics

Module 5: Monitoring Facebook Pages with MSL

  • Lab: Facebook Pages and MSL

Module 6: Improving Data Acquisition Quality

  • Lab: Refining Search Topics

Module 7: Working with Posts

  • Lab: Working with Posts

Training provider

Teaching mode: Classroom - Instructor Led
Duration: 1 day
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