Google Analytics

Overview

In this course, students will implement Google Analytics and perform analysis by using standard reports.

Objectives

  • Implement Google Analytics.
  • Manage Google Analytics accounts.
  • Perform analysis with real time reports.
  • Perform analysis with standard reports.
  • Perform in-depth analysis with specific reports.

Audience

This course is designed for web administrators, marketing professionals, sales professionals, and executives with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.

Syllabus

Implementing Google Analytics

  • Overview of Google Analytics
  • Create a Google Analytics Account
  • Tag Your Pages

Managing Google Analytics Accounts

  • Configure Google Analytics Settings
  • Manage Multiple Accounts, Views, and Web Properties

Configuring Goals, Funnels, and Filters

  • Configure Goals
  • Configure Funnels
  • Configure Filters

Reviewing and Configuring Dashboards and Alerts

  • Review Real-Time Reports
  • Review Your Default Dashboard
  • Organize and Configure Dashboards
  • Configure Intelligence Alerts

Analyzing Data with Audience and Traffic Reports

  • Analyze Data with Audience Reports
  • Analyze Data with Traffic Sources Reports

Analyzing Data with Content and Conversion Reports

  • Analyze Data with Content Reports
  • Analyze Data with Conversion Reports

Training provider

Teaching mode:
Classroom - Instructor Led
Online - Instructor Led
Duration: 1 day
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Our pricing

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Top skills covered in this course

Google Analytics
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This skill has an average salary of
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Analysis
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Real-time computing
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