Sales Negotiation

Skills covered:
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In this course, students will apply sales negotiation strategies when interacting with customers to achieve a mutually beneficial outcome.


Upon successful completion of this course, students will be able to: -
  • prepare for negotiation.
  • recognize and understand tactics, utilize counteractions, and develop strategies.
  • negotiate an agreement.


This course is targeted to sales professionals within any industry.


Preparing for Negotiation

  • The Negotiation Process
  • Analyze Your Customer
  • Determine the Elements of an Offer

Utilizing Tactics, Counteractions, and Strategies

  • Identify Buyer Tactics
  • Utilize Counteractions
  • Develop Negotiation Strategies

Negotiating an Agreement

  • Develop the Offer
  • Present the Offer
  • Close the Negotiation

Training provider

Teaching mode: Classroom - Instructor Led
Duration: 1 day
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