40044 Search Advertising with Bing Ads

Skills covered:
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This course helps you become a Bing Ads expert. Students will get a search advertising campaign started, to optimizing it, and managing your budget, this course covers everything you need to know to plan, create, and manage your ad campaign.


After completing this course, students will be able to:
  • Plan a Bing Ads campaign.
  • Create a Bing Ads campaign.
  • Optimize a Bing Ads campaign.
  • Use Bing Ads reports.
  • Manage a Bing Ads account.
  • Use the additional Bing Ads Tools.
  • Explain the reasons that search ads with Bing make sense for small and medium-sized businesses.


This course is intended for Digital Marketing Professionals including web designers, developers, marketing consultants as well as business owners.


Introduction Bing Ads

  • Search Marketing Essentials
  • Getting Started with Bing Ads

Planning and Creating a Bing Ads Campaign

  • Planning a Successful campaign
  • Creating a Bing Ads campaign
  • Lab : Planning and Creating a Bing Ads Campaign

Optimizing a Campaign

  • Optimizing Campaign Performance
  • Targeting the Right Customers

Using Bing Ads Reports and Performance Data

  • Overview of Bing Ads Reports
  • Using Performance Reports to Monitor Performance
  • Using Campaign Analytics to Track Progress
  • Lab : Planning and Creating a Bing Ads Campaign

Managing your Bing Ads Account

  • Account Settings
  • Bing Ads Billing
  • Lab : Managing your Bing Ads Account

Using the Additional Bing Ads Tools

  • Using the Bing Ads Intelligence Tool
  • Using the Bing Ads Editor

Selling Bing Ads

  • The Yahoo! Bing Network, Bing, and Bing Ads
  • Bing Ads: Social, Local, and Mobile
  • Bing: Real Results
  • Objection Handling

Training provider

Teaching mode:
Classroom - Instructor Led
Online - Instructor Led
Duration: 2 days
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